Brief: To encourage more women to exercise regularly.
Insight: People are more motivated to exercise if they have a buddy.
Strategy: Invite a friend or relative and work towards the goal as a team.
Towards the end of my time at Cubo, my creative partner and I were given an amazing oportunity to pitch for Nike. This was before the days of This Girl Can, when brands were struggling to engage women in exercise. Our Creative Director had a connection at Nike, and had heard they were looking to try something new.
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Junior Copywriter: Sophie Whitehead
Junior Art Director: Niall Kerry
Designers: Morgan Coyle and Jak Colgate
Creative Director: Trevor Chambers